The 17 Secrets of Writing Powerful Copy! "Copy is the Oxygen that makes all your Marketing work!" -Joe Polish- We've reached the final two secrets for the course and these are the two that may create a breakthrough for your business... No. 16 & 17 16. Call To Action It's Now or Never! In your presentation and copy, always ask for a Call to Action This is also called the Close! Tell your reader exactly what to do. 17. P.S. Your reading right! Always write a PS. Reminder to take action, "Take Action Now" May times people are so busy they only read the PS. Thanks you for joining me for the instructive course and review the previous secre...

Synthetic Underlayment Performance: Fact or Fiction Part 1 I read an article about synthetic underlayments recently and the author was discussing the introduction of new underlayment products entering the marketplace in recent years.  I was interested in his opinion because he is a prominent contributor/author in one of my favorite Roofing Magazines, Western Roofing.  His comments about the advent of new and innovative alternatives, to traditional, (Organic) Asphalt and Paper, "black" underlayments were interesting.  "Black" underlayments have a consistent track record and certain ASTM standards in place to specify a quality, or at least minimal manufacturing standard...

The 17 Secrets of Writing Powerful Copy! "Copy is the Oxygen that makes all your Marketing work!" -Joe Polish- Copy Writing Secrets No. 14 & 15 The next two Golden Nuggets may be just what you need for a huge breakthrough in your business! 14. Reverse Risk - When you think about it, the buyer is the one taking all the risk when they buy your product...In their mind. By reversing the risk, we as marketers are saying, let us take all the risk and if you aren't happy for any reason, we offer a money back guarantee, No questions asked! Or another strategy is to say, keep the bonuses if you decide to ask for a refund. Costco Wholesale is one of the most...

The 17 Secrets of Writing Powerful Copy! "Copy is the Oxygen that makes all your Marketing work!" -Joe Polish- Time to recap the first 13 Secrets to Writing Powerful Copy: 1. A Great Headline is your hook. 2. Provide a "Pleasure/Pain Solution in your opening...Or 3. Provide "Problem/ Solution Opening. 4. Use Stories in Your Copy (Emotion) 5. Re-frame all Features into Benefits. 6. Use Emotional Appeals, (Profit, Pride, Pleasure, Pain or Fear) 7. Specificity Sells. Vague Generality confuses, and the confused don't buy! 8. Build Massive Value. (Show, Tell or Teach Them) 9. Pre-Answer the Main Objections. 10. Tell Them the Reason Why. (What's Your...

The 17 Secrets of Writing Powerful Copy! "Copy is the Oxygen that makes all your Marketing work!" -Marketing Superstar Joe Polish- OK, Secrets 12 & 13 are This week's Golden Nuggets to help your business. No. 12 - Value Pricing Offer a great deal in your copy and present it as a limited time offer. IE: $10,000 value and today only $995 $1000 added free service to your bid only $197. No. 13 - Bonuses Increase the value of your offer by offering a bonus. Think in combinations and offer both value pricing AND a bonus. This increases conversions massively. Two types of bonuses: 1. Soft bonus - certificate for discount or free product at a late...

The 17 Secrets of Writing Powerful Copy! "Copy is the Oxygen that makes all your Marketing work!" -Marketing Superstar Joe Polish- Numbers 10 & 11. These two may contain the one idea that brings you a breakthrough! No. 10 - Give them the "Reason Why" What's your reason for running the special or offer? IE - "Passing on the discount from our suppliers saving you X dollars vs our competitors best deal." End of the year Overstock, Introductory offer, Buy one get one free. No 11 - Limitation creates Scarcity. My sales coach, Eric Lofholm has a mantra in his teaching, "Human beings respond in predictable ways." Scarcity creates the motivation t...